Have you failed on fad diets or exercise regimens? There’s hope!  Trainer Joe’s simple approach has been the answer for many who have “tried everything.”

The Weight Loss Transformation has proven successful in hundreds of businesses, churches, schools, and community groups.

Yours could be next! You can start a group with your friends, at church, at work, or in your neighborhood.


The Weight Loss Transformation program is easily adapted for either 4 or 8 weeks. Participants lose an average of 11 lbs in 4 weeks, and many eventually meet their long term goal weight.

Flexible schedule and great results – no more excuses. Join a group in Lexington, KY with Trainer Joe presenting live, go through the Weight Loss Transformation on your own with the Web Edition, or get your own group started with the Facilitator Kit.

Let’s get started!




Whether you are working through the Web Edition, attending a live group with Trainer Joe, or hosting your own group – you will work through Trainer Joe’s 8 truth-packed sessions including:

  • “What’s your health worth?”
  • “What’s your excuse?”
  • ”It’s only food”
  • “It’s not complicated”
  • “Am I really hungry?” and more.

These sessions will provide the clarity and breakthrough necessary for lasting change. Renew your mind. Transform your body.



Trainer Joe’s Weight Loss Transformation program is  practical and simple. The program leads you, one day at a time, through proven and achievable steps.

Joe keeps things simple, tells you the truth, gives you a list of foods you can eat, and provides an environment of accountability and encouragement.

Trainer Joe’s sessions give you the clarity you need to make changes stick and meet your goals. Joe empowers  participants with the tools to make permanent healthy lifestyle choices.



What will Your Weight Loss Transformation Look Like?





Web Edition

Haven’t been able to attend a live group? Not from Lexington? No problem. You can receive everything you need to complete your 21 Day Transformation at the convenience of your schedule.

  • Online Videos of all 8 of Trainer Joe’s sessions – you never lose access to these.
  • A PDF of the guidebook.
  • Daily Text Messages from Trainer Joe for the first 21 Days.
  • All this for $299
  • Want more?  Joe offers in-depth, individual programs.

Facilitator Kit:

You can start one anywhere with as many people as you want.  It’s as easy as ordering your Facilitator Kit, gathering a group, and making sure all participants have a guidebook.

  • Leader’s Edition of the Weight Loss Transformation Manual – all the instruction you need to maximize your group’s Weight Loss Transformation
  • Online Videos of all 8 of Trainer Joe’s sessions (Videos Available on a Flash Drive upon Request)
  • 1 Trainer Joe’s Transformation Cookbook
  • All This for $199
  • Participants Weight Loss Transformation Manuals $29 Each (Sold Separately)

Live Group with Joe:

Join one of Trainer Joe’s live groups in Lexington. Go through Trainer Joe’s proven 21 Day Transformation program.  There will be 7 transformational sessions with Joe.

  • A guidebook and water bottle are provided.
  • You will receive encouraging text messages every day and receive the benefit of accountability/community through the group meetings.
  • All This for $65 – $150




Not Sure What’s Best for You?

Set up a personal assessment with Joe (these can be in person, over the phone, or via video chat).  In 60 minutes, Joe will listen to your situation, help you identify why you are where you are, and outline what it will take to get where you want to be.

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